Magnetto.com

Telegram Ads Benchmarks

Performance benchmarks across targeting, verticals and media types.

Channel & User Targeting

iCPA* For Channel landing, the target action is a subscription; for Bot landing, the target action is an activation. CPA is not calculated for External URL.

Benchmarks by Vertical & Media Type

Vertical	Media type	CPM	CPC	CTR	CPA*

Bot & Search Targeting

Targeting benchmarks

Targeting type	Landing type	CPM	CPC	CTR	CPA*

↗Channel & User Targeting

✦Bot & Search Targeting

Channel & User Targeting

Bot & Search Targeting